Search engine optimization:
Process of optimizing a website according to search engine guidelines (Rules).
a. Increase website traffic
b. create search engine friendly website
c. Generate leads
On page: which means Inside website
Example: Changing the HTML code, Changing website content (Text, images and videos)
Off page: Which is outside website
Example: Sharing your website in social media pages.
1. Create a website which is search engine friendly
2. Get ranking in search engine result pages.
1. Create backlinks for websites
2. Increase website ranking in search engine result pages (SERPs)
SEO purpose:
a. Increase website traffic
b. create search engine friendly website
c. Generate leads
SEO Types:
On page: which means Inside website
Example: Changing the HTML code, Changing website content (Text, images and videos)
Off page: Which is outside website
Example: Sharing your website in social media pages.
On page SEO purpose:
1. Create a website which is search engine friendly
2. Get ranking in search engine result pages.
Off page SEO purpose:
1. Create backlinks for websites
2. Increase website ranking in search engine result pages (SERPs)
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